We are leaders in identifying how the emerging world’s fast expanding cities and companies will reshape global business. To achieve this, we have focused on augmenting human-driven analysis with rich data insights and visualisations.

Our services revolutionise the way decision-makers think about commercial opportunities in China and the rest of Asia, the Middle East, and Africa. We understand that executive teams need more real-world data to make faster and more informed decisions.

Our clients enjoy significant benefits as they leverage data analytics to rapidly identify solutions and uncover profitable opportunities. We’re focused on making that possible in the world’s fastest growing markets spreading across half the globe.


Our insights are regularly featured by the world's leading media agencies.


Our CEO & Founder is one of the leading specialists on supply-chain developments across Asia, Middle East, and Africa, and is author of several publications on the subject. 

The Rise of the New East

Business strategies for an increasingly complex world

How should we respond to the rise of the East? From China, to India, to Dubai, powerfully disruptive forces have resulted from the East’s resurgence, and the clash of these forces have produced unexpected commercial opportunities and complexities.

Published by Palgrave Macmillan in 2014

“Rise of the New East presents insightful and thought-provoking views of the business opportunities and challenges in the vast markets of Asia. Key reading...”

Frank Newman, former United States Deputy Secretary of the Treasury, CEO of Bankers Trust and CEO of Shenzhen Development Bank.

“A tireless traveler with an enquiring economist’s mind, he shines because of his ability to cross cultural and language barriers with an ease I have yet to find in others.”

David Eldon, former Chairman of HSBC.

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The New Silk Road

How a rising Arab world is turning to China

The New Silk Road” is a ground-breaking analysis of this rise of the Arab world and its strengthening relations with China. Written by Ben Simpfendorfer, one of the world’s leading experts on the region, the book provides a mixture of first-hand accounts and economic analysis.

Published by Palgrave Macmillan in 2009.

“Simpfendorfer is not just a good economist but an artful story teller who entertains as he educates... ‘The New Silk Road’ is a glimpse of the future that is easy to get into and hard to put down.”

Chas W. Freeman, Jr., former US chargé at Beijing and Ambassador to Saudi Arabia

“...in studying Chinese and Arabic, Simpfendorfer has earned the ability to comment intelligently on the relationship between these two great cultures and its pivotal importance to the rest of the world”

The New Yorker

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